The Sony Store Commercial 2002


 From a 2014 Verge article:


Sony has announced that it will shutter 20 of its 31 retail stores in the United States by the end of 2014. The move is an attempt "to further streamline costs and continue focus on existing partner relations." Essentially, Sony has realized it's wasting money and other resources by pumping them into its limited US retail presence — especially when most consumers either buy online at Amazon or head to other stores like Best Buy for the company's items. "While these moves were extremely tough, they were absolutely necessary to position us in the best possible place for future growth," said Mike Fasulo, president and COO of Sony Electronics in a press release.


The closures come as part of a large, wide-reaching attempt to restructure Sony into a smaller, more focused company. Sony previously announced that it intends to eliminate 5,000 jobs globally; 1,000 of those cuts will hit US workers by year's end. Six Sony Store locations have already been closed since the start of this year.

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