Head and Shoulders Commercial Early 2000s

 Head & Shoulders (H&S) is an American brand of anti-dandruff and non dandruff shampoo produced by parent company Procter & Gamble that was introduced in 1961.

By 1982, it was the "number one brand" of shampoo, and it was noted that "no one hair care brand gets so many ad dollars as Head & Shoulders, a twenty year old brand, and no other brand matches its sales", despite it being a "medicated" shampoo. The active ingredients are the antifungal agents selenium disulfide and piroctone olamine.

Since the 1980s, the brand has been marketed under the tagline, "You Never Get a Second Chance to Make a First Impression", which has been identified as an example of "anxiety marketing" commonly used by Procter & Gamble to drive sales by inducing fears of social consequences associated with the condition that the product claims to address. In the 2000s, however, sales were reported to have dropped off, blamed on overextension of the brand into too many varieties, with over 30 kinds of Head & Shoulders being sold.