Commercial for Brita Water Filters from the early 2000s
Brita produces water jugs (BPA-free, made of styrene methyl methacrylate copolymer), kettles and tap attachments with integrated disposable filters. The filters can be recycled.
Their primary filtering mechanism consists of activated carbon and ion-exchange resin. The activated carbon is produced from coconut shells. According to Brita, the filters have two effects:
- The activated carbon removes substances that may impair taste, such as chlorine and chlorine compounds.
- The ion-exchange resin reduces the carbonate hardness (limescale) as well as copper and lead.
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