M3 was a Canadian English language Category A cable and satellite specialty channel owned by Bell Media. Established in 1998 as MuchMoreMusic, the network began as a spin-off of the youth-oriented MuchMusic, targeting an older demographic with adult contemporary and classic music videos, along with music news programs, concert specials, and pop culture programming (usually sourced from the U.S. network VH1, which shared a similar positioning).
Under Bell ownership and its final branding as M3, and following the lead of its parent network, the channel adopted a general entertainment format and largely phased out its remaining music programming. On September 1, 2016, M3 was shut down and replaced under its license and most channel allotments by Gusto.
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