Hot Pockets Commercial 2005

 Hot Pockets were developed by Paul Merage and his brother David through their company Chef America Inc. Chef America invented a packaging sleeve and dough formula to keep its calzone-like sandwiches crispy when cooked in a microwave. In 1980, Chef America introduced its first stuffed sandwich, the Tastywich, the predecessor of the Hot Pocket. Hot Pockets supplanted Tastywiches in 1983, first sold to restaurants because they were easier to break into than retail stores. On May 22, 2002, Chef America was sold to Nestlé. Hot Pocket products were "a $2 billion category of frozen sandwiches and snacks". Breakfast-style Hot Pockets were introduced in 2001.