President's Choice, also known as PC, is a Canadian private label or store brand owned by Loblaw Companies Limited that includes a wide variety of grocery and household products, in addition to financial services and a cell phone service (PC Mobile operated by Bell Mobility). The products are available from the company's various retail outlets including Loblaws, Loblaw Great Food, Dominion, No Frills, Real Canadian Superstore, Maxi, Pharmaprix, Provigo, Extra Foods, Your Independent Grocer, Atlantic Superstore, Zehrs Markets, Valu-mart, Fortinos, Shoppers Drug Mart, Wholesale Club and T & T Supermarket.
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