Dave's Beer Commercial 1991

 David Alexander Nichol (February 9, 1940 – September 22, 2013) was a Canadian businessman and product marketing expert. As head of product development and eventually President of Loblaws Supermarkets, Nichol introduced the President's Choice store-branded lines of products in the 1970s that propelled Loblaws from a struggling supermarket chain to an industry leader. For a time, as a pitchman for Loblaws, he became a recognizable Canadian business personality, largely due to his being featured in thirty-second commercials and thirty-minute infomercials during the mid-1990s.