Unilever plc is a British multinational consumer goods company headquartered in London, England. Unilever products include food, condiments, ice cream, wellbeing vitamins, minerals and supplements, tea, coffee, breakfast cereal, cleaning agents, water and air purifiers, pet food, toothpaste, beauty products, and personal care. Unilever is the largest producer of soap in the world. Unilever's products are available in around 190 countries.
Unilever owns over 400 brands, including Axe/Lynx, Dove, Omo/Persil, Heart (Wall's) ice creams, Hellmann's, Knorr, Lipton, Lux, Magnum, Rexona/Degree, Lifebuoy, Sunsilk and Sunlight.
Ivory is a flagship personal care brand created by The Procter & Gamble Company (P&G), including varieties of white and mildly scented bar soap, that became famous for its claim of purity and for floating on water. Over the years, the brand has been extended to other varieties and products.
Huggies is an American brand of disposable diapers and baby wipes that are marketed by Kimberly-Clark. Huggies were first test-marketed in 1968, then introduced to the public in 1978 to replace Kimbie's brand.
Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz in North America and JDE Peet's in the rest of the world. Introduced in 1892 by wholesale grocer Joel Owsley Cheek, it was named in honor of the Maxwell House Hotel in Nashville, Tennessee, which was its first major customer. For nearly 100 years, until the late 1980s, it was the highest-selling coffee brand in the United States. The company's slogan is "Good to the last drop," which is often incorporated into its logo and is printed on its labels.
Maxwell House coffee has been owned and produced by several companies, starting with Cheek's company, Nashville Coffee and Manufacturing Company, then followed by General Foods, and Kraft Foods Inc.
Listerine Commercial with Listerine as a costumed superhero
Listerine is an American brand of antiseptic mouthwash that is promoted with the slogan "Kills germs that cause bad breath", Named after Joseph Lister, who pioneered antiseptic surgery at the Glasgow Royal Infirmary in Scotland, Listerine was developed in 1879 by Joseph Lawrence, a chemist in St. Louis, Missouri.
Originally marketed by the Lambert Pharmacal Company (which later became Warner–Lambert), Listerine has been manufactured and distributed by Johnson & Johnson since that company's acquisition of Pfizer's consumer healthcare division on December 20, 2006.
The Listerine brand name is also used in toothpaste, chewable tablets and self-dissolving teeth-whitening strips.
Tums (stylized as TUMS) is an antacid made of sucrose (sugar) and calcium carbonate (CaCO3) manufactured by GlaxoSmithKline in St. Louis, Missouri, US. They are also available in a sugar-free version. It is an over-the-counter drug, available at many retail stores, including drug stores, grocery stores and mass merchandisers. It provides relief from heartburn and indigestion ("sour stomach").
Febreze is an American brand of household odor eliminators manufactured by Procter & Gamble.
The name "Febreze" is a portmanteau of the words "fabric" and "easy." The company conducted extensive consumer testing and found customers prefer the spelling "Febreze" over "Febreeze," the latter of which came out of an internal suggestion to combine the words "fabric" and "breeze." The fabric refresher product has been sold in the United States since June 1998, and the line has since branched out to include air fresheners (Air Effects), plug-in oil (Noticeables), scented disks (Scentstories), odor-eliminating candles, and automotive air fresheners.
Introduced in 1934 by G. D. Searle & Company, Metamucil was acquired by Procter & Gamble in 1985. The name is a combination of the Greek word for change (meta) and the class of fibre that it utilizes (mucilage). In its early years, Metamucil achieved sporadic drug-store distribution as a "behind the counter" brand. Since 1974, the brand was also marketed to consumers via print and TV advertising and became available in food outlets. Flavoured versions were added in 1979.
The brand is sold as powdered drink mixes, capsules and wafers in a variety of flavours. Metamucil contains psyllium seed husks as the active ingredient. It is manufactured in Phoenix, Arizona by Procter & Gamble.[24] When first marketed to consumers in 1974, Metamucil was marketed as a laxative. The advertising claim at that time was "If not nature, then Metamucil". Procter & Gamble sought to make Metamucil a household name by advertising in magazines and on television, using the claim "All-fibre is not created equal".
AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo! Inc..
The service traces its history to an online service known as PlayNET. PlayNET licensed its software to Quantum Link (Q-Link), who went online in November 1985. A new IBM PC client launched in 1988, eventually renamed as America Online in 1989. AOL grew to become the largest online service, displacing established players like CompuServe and The Source. By 1995, AOL had about three million active users.
AOL was one of the early pioneers of the Internet in the mid-1990s, and the most recognized brand on the web in the United States. It originally provided a dial-up service to millions of Americans, as well as providing a web portal, e-mail, instant messaging and later a web browser following its purchase of Netscape. In 2001, at the height of its popularity, it purchased the media conglomerate Time Warner in the largest merger in U.S. history. AOL rapidly shrank thereafter, partly due to the decline of dial-up and rise of broadband AOL was eventually spun off from Time Warner in 2009, with Tim Armstrong appointed the new CEO. Under his leadership, the company invested in media brands and advertising technologies.
On June 23, 2015, AOL was acquired by Verizon Communications for $4.4 billion. On May 3, 2021, Verizon announced it would sell Yahoo and AOL to private equity firm Apollo Global Management for $5 billion.
Always is an American brand of menstrual hygiene products, including maxi pads, ultra thin pads, pantyliners, disposable underwear for night-time wear, and vaginal wipes. A sister concern of Procter & Gamble, it was first introduced in the United States in test markets in the spring of 1983, then nationally in May 1984. By the end of 1984, Always had also been introduced internationally in United Kingdom, Canada, France, Germany, and Africa.
Always products are manufactured in Belleville, Ontario, Canada at a 700,000-sq.-ft. plant with 175,000-sq.-ft. of warehouse. The plant is one of Procter & Gamble's largest in North America. Although Always has local factories in the countries that it sells in, in some cases, its products are manufactured and exported.
According to Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble, Always was Procter & Gamble's "first truly global brand."
