Advertising Archive - McDonald's 1990's and 2000's

If you like what you see - why not chip in to buy me a coffee! https://ift.tt/RvCVeEp During the 1990s through the early 2000s, McDonald’s was at the height of its global influence, expanding rapidly while cementing its place in pop culture. The brand focused heavily on family-friendly marketing with mascots like Ronald McDonald, the rise of the Happy Meal as a cultural staple, and high-profile promotions tied to movies, toys, and collectibles. Menu innovation increased during this era, including items like the McFlurry, Chicken Selects, and expanded breakfast offerings, while experiments such as pizza and premium sandwiches reflected attempts to broaden appeal. In the late 1990s and early 2000s, McDonald’s began modernizing its image in response to changing consumer tastes, introducing the “I’m Lovin’ It” campaign, renovating restaurants, and placing more emphasis on coffee, convenience, and value as competition and health awareness grew.