Sally Hansen (1908 – December 16, 1963) was an American businesswoman, inventor, dancer, actress, and writer. She was the eponymous founder of Sally Hansen, Inc., a manufacturer of women's nail and beauty products.
After her early career as a dancer, Hansen took over her parents' failing cosmetics company and reinvented it as House of Hollywood in partnership with her husband and her brother. By the early 1940s, Hansen expanded House of Hollywood to include 26,000 square feet (2,400 m2), the largest private brand cosmetic house in Southern California. She was also made president of the California Cosmetics Association, its first female chair.
Hansen's success with House of Hollywood led her to be offered the chance to expand through S. H. Kress & Co. Under the label, La Bonita, she created the products Cool Off (make-up designed to not run in the heat) and Film Tone, inspired by the makeup she knew from film sets.
In 1946, Hansen quit House of Hollywood and left Hollywood to create her own eponymous beauty company in New York City, Sally Hansen Inc., with a logo modelled on her own signature. Its first two trademarks were Hard As Nails and Mend-A-Nail. Hansen employed mostly women in her factory – championing and supporting women in the workforce.
Hansen sold the brand in 1962 to Maradel Products. The brand eventually became the number one nail brand in the United States, and, as of 2017, was distributed in over 55 countries.
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