Esso Commercial 1998

Esso is a trading name for ExxonMobil, primarily used by its predecessor Standard Oil of New Jersey after the breakup of the original Standard Oil company in 1911. The company adopted the "Esso" (the phonetic pronunciation of the company's initials, "Standard Oil", S.O.), which would be later objected by the other Standard Oil companies.

Standard Oil of New Jersey started marketing its products under the Esso brand in 1926. In 1972, the name Esso was largely replaced in the U.S. by the Exxon brand after the Standard Oil of New Jersey bought Humble Oil, while the Esso name remained widely used elsewhere. In most of the world, the Esso brand and the Mobil brand are the primary brand names of ExxonMobil, with the Exxon brand name in use only in the United States alongside Mobil.

In Canada, the Esso brand is used on stations supplied by Imperial Oil, which is 69.8% owned by ExxonMobil.