1994 Toyota Camry Television Commercial
Recorded off-air from a Western New York State TV station in 1994
The Toyota Camry is an automobile sold internationally by the Japanese manufacturer Toyota since 1982, spanning multiple generations. Originally compact in size (narrow-body), the Camry has grown since the 1990s to fit the mid-size classification (wide-body)—although the two widths co-existed in that decade. Since the release of the wide-bodied versions, Camry has been extolled by Toyota as the firm's second "world car" after the Corolla.
Between 1979 and 1982, the Camry nameplate was delegated to a four-door sedan model in Japan, known as the Celica Camry. When Camry became an independent model line in 1982 with the V10 series, Toyota made it available as a five-door liftback in addition to the sedan. The subsequent Camry V20 series debuted in 1986 with a station wagon substituting the liftback body variant and Japan-only hardtop sedans making their debut. The company replaced the V20 in 1990 with the V30 sedan and hardtop, but this model series was exclusive to Japan. Automotive tax regulations in that country dictated the retention of a narrower body as used in previous Camry generations. However, overseas demand for a larger Camry resulted in the development of a wide-body XV10 sedan and station wagon that arrived in 1991. Japan also received the wider XV10 as the Toyota Scepter. The company then issued an XV10-bodied coupé in 1993 that was spun off in 1998 as an independent model line, titled Camry Solara.
When the Japanese market received a new narrow-body V40 series in 1994 to replace V30, the wide-body XV10 continued unchanged. Its replacement, the XV20, arrived in 1996—named Camry Gracia in Japan. It was not until the narrow V40 ended manufacture in 1998 that the Camry in Japan was to again mirror the cars sold internationally. Japanese sedans dropped the Gracia suffix in 1999, although it was retained by the wagon until its 2001 demise. From 1998, the Vista ended its Camry alignment and instead branched into an independent model line with the V50 series for an extra generation before the nameplate was withdrawn in 2003. The next wide-body model, the XV30, came in 2001. Now sold only as a sedan, it now offered two different front- and rear-end design treatments. Japan and most global markets received one style; a separate, more conservative version covered markets in East and Southeast Asia. With the XV40 of 2006, the Camry-derived Aurion become the donor model for the more conservative Camry sold in this region. The subsequent XV50 series, sold from 2011 until 2019, has resulted in even more markets adopting the alternative body panels, such as Japan and Eastern Europe. The current generation is called the XV70.