The 80's vibe is strong in this one... 7 Up (stylized as 7up outside the U.S.) is an American brand of lemon-lime-flavored non-caffeinated soft drink. The rights to the brand are held by Keurig Dr. Pepper in the United States and by 7 Up international in the rest of the world. The U.S. version of the 7 Up logo includes a red circle between the "7" and "Up"; this red circle has been animated and used as a mascot for the brand as Cool Spot. Before that, the mascot was a fictional character named Fido Dido created by Joanna Ferrone and Sue Rose. He is used outside the U.S. for limited-time retro cups, although the last time and location are not known. 7 Up competes primarily against The Coca-Cola Company's Sprite and PepsiCo's Sierra Mist.