Unico Pasta Sauce Commercial - Early 2000s

From the company website:

In Italian, Unico means unique - one of a kind - and that is exactly what we strive to be.  Our products are traditional, yet distinct and unlike any others in the food market.  We offer a wide range of Mediterranean-style products and ingredients to complement any meal and we pride ourselves on using only the highest quality sources in the preparation of our products. 

 We are a national company, spanning from coast to coast, and though we specialize in Mediterranean-style food products, we are most definitely Canadian.  However, our corporate borders reach beyond Canada.  By importing resources from other countries we are able to develop a strong international network. Dealing with other countries helps Unico to better predict and prepare for new trends in the industry.

Unico was established in 1917 to cater to the growing Mediterranean community in Toronto.  Founder Edward Pasquale’s objective was clear; he wanted to bring the "culture of Italian eating" to every Canadian table by becoming the country's leading distributor of authentic Mediterranean-style ingredients and products. 

After two generations of Pasquale family ownership, Unico passed through three successive corporate ownerships.  In 1997, Unico again became a family-managed business when Sun-Brite Foods Inc. purchased the company.

Sun-Brite Foods was established in 1973.  That same year it began to produce high-quality canned tomato products for the food industry. In 1997, Unico was a recognized brand with a strong customer following. It was also Sun-Brite Foods' largest customer. Thus, acquiring Unico ensured Sun-Brite Foods of even greater success in the new millennium.  Unico offered an established sales, marketing and distribution network but required a  long-term focus and vision.  Sun-Brite Foods offered this type of solid ownership and when the companies combined, prosperity was inevitable for both sides.


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