Nicorette Gum Commercial - Early 2000's


Commercial for Nicorette Gum - as broadcast in the early 2000s

Nicorette is the brand name of a number of products for nicotine replacement therapy (NRT) that contain nicotine. Developed in the late 1970s in Sweden by AB Leo [sv] in the form of chewing gum, Nicorette was the first nicotine replacement product on the market.

The product range encompasses chewing gum, lozenges, patches of two kinds (transparent and non-transparent), oral spray (Nicorette QuickMist), inhalator, sublingual tablets (Nicorette Microtab) and nasal spray.

The products are manufactured by McNeil Consumer Healthcare company, a subsidiary of Johnson & Johnson, in Helsingborg, Sweden and are sold globally by Johnson & Johnson except for in the United States where Nicorette is distributed by GlaxoSmithKline.

Nicotine replacement products including gum and transdermal patches are on the World Health Organization's List of Essential Medicines.

The brand name "Nicorette" comes from "nicotine" and Swedish: rette, "right way".


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