MARS Bar Commercial Early 2000s
MARS Bar Candy Commercial as shown in Canada in the early 2000s
In most of the world, a Mars bar is a candy bar with nougat and caramel, coated with milk chocolate, but without almonds. In the United States, it is called Milky Way.
It was first manufactured under the Mars bar name in 1932 in Slough, England by Forrest Mars, Sr., son of American candy maker Frank C. Mars. He modeled it after his father's Milky Way bar, which was already popular in the US, adjusting the recipe to better suit European tastes. He had a staff of twelve people and originally advertised it as using Cadbury's chocolate couverture. The bar and the proportions of the main components have changed over the years. With minor variations, this version is sold worldwide, except for the US, and is packaged in a black wrapper with red gold-edged lettering.
In 2002, the Mars bar was reformulated and its logo was updated with a more cursive appearance except in Australia where it still has the pre-2002 logo. Its price also increased. The nougat was made lighter, the chocolate on top became thinner, and the overall weight of the bar was reduced slightly. The slogan "Pleasure you can't measure" was intended to appeal more to women and youths.