Toronto Lastman's Bad Boy Commercial - 2003
Melvin Douglas Lastman (born March 9, 1933), nicknamed "Mayor Mel" or "Mega-City Mel", is a Canadian businessman and politician. He is the founder of the Bad Boy Furniture chain. He served as the mayor of the former city of North York, Ontario, Canada from 1973 until 1997. At the end of 1997, North York, along with five other municipalities, was amalgamated with the city of Toronto. Lastman ran for and won the mayoral race for the new "megacity", defeating incumbent Toronto mayor Barbara Hall. Re-elected in November 2000, he served until his retirement after the 2003 municipal election.
He opened a small frame building at Kennedy Road and Eglinton Avenue in Scarborough, Ontario, selling used appliances, and then, at age 22, bought out Heather Hill Appliances and established Bad Boy Furniture in 1955.
Having adopted the nickname "the Bad Boy" for himself and developed Bad Boy Furniture into a chain of stores around the Toronto area. "Bad Boy" Lastman was associated with many publicity stunts, including traveling to the Arctic in the 1960s to "sell a refrigerator to an Eskimo." Lastman sold the chain in 1975 to run for the Ontario general election. The Bad Boy trademark was ultimately acquired by the large furniture chain The Brick but the new owners allowed it to lapse through lack of use until it expired.
In 1991, Lastman's son Blayne and business partner Marvin Kirsh re-launched the chain, over the objections of his father, who felt the economic climate was unsatisfactory. The store was soon memorable to most Southern Ontario television viewers who have seen its commercials. The ads feature Lastman in a cameo appearance, Blayne in a prison suit, and always ended with the line: "Who's Better than Bad Boy?... Nooobody!"
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