Late Night Infomercials - Q Ray Bracelets - Early 2000s
Recorded onto VHS some early morning in the early 2000s
A short infomercial for Q-Ray magnetic bracelets
In October 1973, corporate websites claim, that Manuel L. Polo began investigating the effects of different metals on humans, believing that some metals offered a benefit when worn. This led directly to his creation of the Bio-Ray (Biomagnetic Regulator), the first ionized bracelet.
In 1994, Andrew Park bought a Bio-Ray bracelet while visiting Barcelona, Spain. Believing that it had reduced his lower back pain, he was inspired to found QT Inc., which began manufacturing and selling Q-Ray bracelets in the United States by 1996.
Western interest in the Q-Ray Ionized Bracelet rose as a result of an infomercial campaign by QT Inc. which ran from August 2000 through June 11, 2003. During this time many marketing claims were made regarding the product's alleged effectiveness, most notably regarding relief from pain and arthritis due to manipulation of a body's chi.
In a Marketplace interview, Charles Park, president of Q-Ray Canada, explains that the term "ionized" does not mean the bracelets themselves are ionized, but rather that the term comes from their secret "ionization process" which, he asserts, affects the bracelets in undisclosed ways.
These claims were the topic of a 2003 injunction by the Federal Trade Commission and later a high-profile court ruling in 2006. The court was unable to find any basis for QT Inc.'s claims related to traditional Chinese medicine, concluding that it was "part of a scheme devised by QT Inc to defraud its consumers".