In the 1990s, Avis Rent A Car continued to be a prominent car rental company, emphasizing its commitment to customer service and reliability in its marketing campaigns.
Avis was known for its "We Try Harder" slogan, which became a hallmark of its advertising during that time. The slogan conveyed the message that Avis put in extra effort to provide excellent service, positioning themselves as the choice for customers who valued attentive service and reliability.
Their commercials often highlighted this slogan, showcasing scenarios where Avis employees went above and beyond to assist customers, ensuring a smooth and hassle-free car rental experience. The focus was on customer satisfaction, convenience, and the variety of vehicles available for rent.
Additionally, Avis might have emphasized innovations in their services, such as the introduction of new vehicle models, technology enhancements, or improvements in the rental process to make it more efficient for customers.