A Little Archive of TV Commercials from the 80's, 90's and Early 2000's
Physique Commercial 2003
From Adage Magazine in 2005
"What happened Physique shampoo?
Pert and Physique will become the fourth and fifth hair-care brands P&G has shed in three years following the discontinuation of Daily Defense and Daily Renewal earlier this year and that of Vidal Sassoon in North America in early 2003."
Head and Shoulders Commercial Early 2000s
Head & Shoulders (H&S) is an American brand of anti-dandruff and non dandruff shampoo produced by parent company Procter & Gamble that was introduced in 1961.
By 1982, it was the "number one brand" of shampoo, and it was noted that "no one hair care brand gets so many ad dollars as Head & Shoulders, a twenty year old brand, and no other brand matches its sales", despite it being a "medicated" shampoo. The active ingredients are the antifungal agents selenium disulfide and piroctone olamine.
Since the 1980s, the brand has been marketed under the tagline, "You Never Get a Second Chance to Make a First Impression", which has been identified as an example of "anxiety marketing" commonly used by Procter & Gamble to drive sales by inducing fears of social consequences associated with the condition that the product claims to address. In the 2000s, however, sales were reported to have dropped off, blamed on overextension of the brand into too many varieties, with over 30 kinds of Head & Shoulders being sold.
Sleep Country Commercial Early 2000s
Christine Magee (born November 7, 1959) is the co-founder and president of Sleep Country Canada. In October 1994, she co-founded the company with Stephen K. Gunn and Gordon Lownds. By 2004, the company had expanded to 89 stores, with over 600 employees and operations in three provinces.
In 1994, Magee and her business partners launched the first four Sleep Country locations in Vancouver. In an interview with Business Edge News Magazine, Gord Lownds said, "We had known Christine in her days as a banker at National Bank, where she was actually a lender for a couple of buyout transactions we had done. For a number of reasons, we were looking for a third partner who longer-term could take over and run the business on a permanent basis. She fit the bill on a number of fronts. I was convinced that she wasn't a lifelong banker because she had more entrepreneurial spirit than I would expect in a banker."
The chain expanded into Toronto, opening 19 stores in 1996. Over the next year, more stores were opened in Southern Ontario and Calgary. By 2001, the chain had over 100 stores in six regional markets and controlled an estimated 40% of market in regions where it operated. Currently, there are over 200 stores and 17 distribution centres spanning 8 provinces, including, British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Nova Scotia, New Brunswick and Quebec (under the name Dormez-vous?).
Pam Cooking Spray Commercial 2002
PAM is a cooking spray currently owned and distributed by ConAgra Foods. Its main ingredient is canola oil.
PAM was introduced in 1959 by Leon Rubin who, with Arthur Meyerhoff, started PAM Products, Inc. to market the spray. The name PAM is an acronym for Product of Arthur Meyerhoff. In 1971, Gibraltar Industries merged with American Home Products (now Wyeth) and became part of the Boyle-Midway portfolio. When Reckitt & Colman (now Reckitt Benckiser) acquired Boyle-Midway from American Home Products in 1990, PAM became part of the American Home Foods subsidiary. In 1996, AHF was acquired from American Home Products by Hicks, Muse, Tate & Furst and C. Dean Metropoulos & Company, becoming International Home Foods, which in turn was acquired by ConAgra in 2000. PAM is marketed in various flavors, such as butter and olive oil, meant to impart the flavor of cooking with those ingredients. Flavors such as lemon or garlic are also offered. PAM also markets high-temperature sprays formulated for use when grilling etc., and one containing flour suitable for dry-cooking as in baking. PAM is marketed as a nominally zero-calorie alternative to other oils used as lubricants when using cooking methods such as sauteing or baking (US regulations allow food products to claim to be zero-calorie if they contain fewer than 5 calories per Reference Amount Customarily Consumed and per labeled serving.) Similar sprays are offered by other manufacturers.
Expedia.ca Commercial 2002
Expedia Inc. is an online travel agency owned by Expedia Group, an American online travel shopping company based in Seattle. The website and mobile app can be used to book airline tickets, hotel reservations, car rentals, cruise ships, and vacation packages.
L'Oréal Commercial 1994
In the early 20th century, Eugène Paul Louis Schueller, a young French chemist, developed a hair dye formula called Oréale. Schueller formulated and manufactured his own products, which he then decided to sell to Parisian hairdressers. On 31 July 1919, Schueller registered his company, the Société Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France). The guiding principles of the company, which eventually became L'Oréal, were research and innovation in the field of beauty. In 1920, the company employed three chemists. By 1950, the team was 100 strong; by 1984 was 1,000 and was an estimated total of 85,252 in 2021 worldwide.
Schueller provided financial support and held meetings for La Cagoule at L'Oréal headquarters. La Cagoule was a violent French fascist-leaning and anti-communist group whose leader formed a political party Mouvement Social Révolutionnaire (MSR, Social Revolutionary Movement) which in Occupied France supported the Vichy collaboration with the Germans. L'Oréal hired several members of the group as executives after World War II, such as Jacques Corrèze, who served as CEO of the United States operation. Israeli historian Michael Bar-Zohar describes this in his book, Bitter Scent.
L'Oréal got its start in the hair-color business, but the company soon branched out into other cleansing and beauty products. L'Oréal currently markets over 500 brands and thousands of individual products in all sectors of the beauty business: hair color, permanents, hair styling, body and skincare, cleansers, makeup, and fragrance. The company's products are found in a wide variety of distribution channels, from hair salons and perfumeries to supermarkets, health/beauty outlets, pharmacies and direct mail.
Stouffers Commercial 2002
Stouffer's is a brand of frozen prepared foods currently owned by Nestlé. Its products are available in the United States and Canada. Stouffer's is known for such popular fare as lasagna, macaroni and cheese, meatloaf, ravioli, and Salisbury steak. It also produces a line of reduced-fat products under the banner Lean Cuisine.
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